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Elevating RevOps: Treating Your CRM Strategy as a Core Product, Not a Project
To truly build a scalable and sustainable Revenue Growth Engine, we must shift our mindset: Our CRM RevOps Strategy is a Product.

Alejandro Saavedra
Apr 13 min read


How Can CRM Drive Growth with Human Intelligence?
RevOps is about aligning people, processes, and technology to drive revenue growth and elevate the customer experience.

Alejandro Saavedra
Jan 223 min read


More for More, Less, or the Same: Intelligent Automation
We will see how to identify and break the bottlenecks that hinder growth with marketing automation.

Alejandro Saavedra
Jul 29, 20243 min read


The power of AI in audience curation: Beyond vanity metrics
We will delve into the power of AI to drive audience curation.

Alejandro Saavedra
Jul 8, 20244 min read


Transparency and Trust: The pillars of effective B2B lead generation
How a trust-based lead generation strategy can transform your results, leveraging the power of CRM strategies and marketing automation.

Alejandro Saavedra
Jul 1, 20246 min read


AI revolutionizes segmentation
Audience segmentation has always been fundamental to the success of marketing campaigns.

Alejandro Saavedra
Jun 24, 20242 min read


How to transform data into pure gold
How to integrate data with the use of artificial intelligence to enhance CRM strategies.

Alejandro Saavedra
Jun 24, 20242 min read


AI personalization for marketing and sales
How personalization is one of the keys to success in marketing and sales in today's digital world.

Alejandro Saavedra
Jun 24, 20242 min read


AI-powered lead scoring
How Artificial Intelligence (AI) is revolutionizing marketing and sales with one of the most powerful tools it offers: lead scoring

Alejandro Saavedra
Jun 24, 20242 min read


How AI is making marketing more personalized
How AI-powered marketing automation is solving the challenge of personalization at scale.

Alejandro Saavedra
Jun 24, 20242 min read


Data models to transform marketing
Veremos como la combinación de la IA y los CRM está revolucionando la forma en que las empresas interactúan con sus audiencias.

Alejandro Saavedra
Jun 24, 20243 min read


Recommendations for Multi-Platform Marketing
Exploraremos cómo aprovechar al máximo las múltiples plataformas de marketing para automatizar campañas de manera efectiva

Alejandro Saavedra
Jun 24, 20242 min read


The rise of informed marketing
How one of the keys to marketing success is transformed with data: the ability to understand and anticipate customer needs.

Alejandro Saavedra
Jun 23, 20242 min read


Ideas for hyper-personalized campaigns
How to go beyond basic customer and company data with custom data objects and Artificial Intelligence.

Alejandro Saavedra
Jun 23, 20243 min read


Creating email marketing campaigns
An innovative approach that allows companies to create highly personalized and effective campaigns that connect with their audiences.

Alejandro Saavedra
Jun 23, 20242 min read


Ep.23: A bet on omnichannel loyalty
We'll analyze how a sports beverage brand is using technology to create a more personalized and engaging customer experience.

Alejandro Saavedra
May 27, 20244 min read


Ep.14: The instant smile that wasn't so instantaneous
We dive into a campaign that shone more for its controversy than its results.

Alejandro Saavedra
May 19, 20244 min read


Ep.3: The campaign that promised to blow minds
Get ready for a trip to the past, to a time when a fast-food chain tried to spice up its menu with a pinch of eroticism.

Alejandro Saavedra
May 19, 20244 min read


Ep.1: Marketing has always been EXMARKETING
We will explore the ever-changing nature of marketing throughout history, demonstrating that marketing has always been EXMARKETING.

Alejandro Saavedra
May 18, 20247 min read
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