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Marketing
Training to activate clients by turning data into actionable insights to drive predictable revenue.


Navigating the Age of AI-Influenced Decision-Making
In an era defined by the ubiquitous presence of Artificial Intelligence (AI), the extent to which algorithms can subtly influence our...

Alejandro Saavedra
Apr 1, 20243 min read


The importance of deploying omnichannel marketing strategies
The importance of deploying omnichannel marketing strategies has never been more pronounced. Omnichannel marketing transcends traditional...

Alejandro Saavedra
Feb 26, 20242 min read


AI for social good: How virtual assistants can guide ethics and morality
The integration of AI in business processes isn't just about efficiency and profitability; it's increasingly about aligning business...

Alejandro Saavedra
Feb 19, 20242 min read


AI-Ready Humanizing Brand Strategies in the Age of Artificial Intelligence
As artificial intelligence and robotics become further integrated into business operations, generic and commoditized offerings will no...

Alejandro Saavedra
Feb 12, 20243 min read


The invisible force of human-centric technology in business: Revolutionizing practices for sustainable growth
Human-centric technology is not just a fleeting trend in the business landscape; it is the invisible force shaping the future of...

Alejandro Saavedra
Jan 22, 20242 min read


Reframing marketing personalization: Finding the human touch in AI-driven strategies
In the quest for highly tailored marketing experiences, businesses increasingly rely on Artificial Intelligence (AI). However, this...

Alejandro Saavedra
Jan 15, 20242 min read


Emobots - Analyzing Paralinguistics for more natural AI interactions
Artificial intelligence has made incredible strides in recent years in understanding human language. Systems like ChatGPT can now hold...

Alejandro Saavedra
Jan 8, 20242 min read


The dawn of a new era in AI: Unveiling Google DeepMind's Gemini
The field of Artificial Intelligence (AI) is witnessing a revolutionary transformation with the advent of Google DeepMind's Gemini model....

Alejandro Saavedra
Dec 11, 20233 min read


Delivering personalized guidance at scale with intelligent bots: A new axiom in customer engagement
In the ever-evolving landscape of customer engagement, one axiom stands paramount: Personalization is key to customer satisfaction. As...

Alejandro Saavedra
Dec 4, 20232 min read


The emotional value of AI: Why companies must focus on human connection
In the evolving landscape of artificial intelligence (AI), businesses are increasingly harnessing its capabilities for operational...

Alejandro Saavedra
Nov 20, 20233 min read


Transform your workflows with intelligent chatbots
Chatbots have evolved from simplistic question-answer engines into advanced AI systems that are revolutionizing workflows. By combining...

Alejandro Saavedra
Nov 19, 20232 min read


The AI Revolution: The rise of language-based AI
We are in the midst of an AI revolution, with a new paradigm focused on language-based generative models. As this technology rapidly...

Alejandro Saavedra
Nov 19, 20233 min read


How AI will help combat Inflation with lower costs and prices
Inflation has become a global economic concern, with consumer prices rising at rates not seen in decades. While central banks grapple...

Alejandro Saavedra
Nov 19, 20233 min read


Cultivating a Hive of Service Excellence
An office buzzes with the collective energy of its workforce, like a hive of activity. Each employee fulfills their unique role while...

Alejandro Saavedra
Nov 13, 20232 min read


What Tasks Should You Automate with an AI Virtual Assistant?
The development of Artificial Intelligence (AI) has brought about a revolutionary change in the way businesses and individuals operate....

Alejandro Saavedra
Nov 6, 20232 min read


Nurturing Responsible AI Progress by Defining Autonomy
The question of AI autonomy looms large. As businesses seek to deliver human-centric experiences for customers and employees, defining...

Alejandro Saavedra
Oct 30, 20233 min read


The power of AI storytelling: Why stories drive humans
Stories are fundamental to the human experience. Since ancient times, we have used myths, fables, novels and films to make sense of the...

Alejandro Saavedra
Oct 23, 20233 min read


10X: A methodology for elevating the Digital Experience
Delivering innovative and positive experiences is essential for earning customer loyalty and empowering employees. But with so many...

Alejandro Saavedra
Oct 16, 20233 min read


The top benefits of hiring an AI Virtual Assistant for your business
Artificial intelligence (AI) has revolutionized many industries, and virtual assistants are no exception. AI virtual assistants (AIVAs)...

Alejandro Saavedra
Oct 9, 20233 min read


Designing AI chatbots to converse ethically - A path towards a better Human-Bot Interaction
The recent advances in artificial intelligence have led to the development of chatbots that can hold remarkably human-like conversations....

Alejandro Saavedra
Oct 2, 20233 min read
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