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The Bow Tie Model and RevOps Workflows
The Bow Tie Funnel Model, a powerful framework that aligns seamlessly with a robust Revenue Operations (RevOps) strategy.

Alejandro Saavedra
Jun 93 min read


RevOps Revolution: A 4-Step Framework for Sustainable Revenue Growth
In the AI age, RevOps is no longer a luxury, it's a necessity. This framework provides the roadmap to harness the power of AI.

Alejandro Saavedra
Jan 263 min read


How Can CRM Drive Growth with Human Intelligence?
RevOps is about aligning people, processes, and technology to drive revenue growth and elevate the customer experience.

Alejandro Saavedra
Jan 223 min read


RevOps: The Key to Sustainable Growth
RevOps empowers organizations to optimize their revenue engine, accelerate deal cycles, and enhance customer satisfaction. In this article,

Alejandro Saavedra
Nov 11, 202411 min read


Omnichannel positioning strategies: The key to connecting with your audience
Traditional positioning strategies are no longer enough, omnichannel marketing allows you to orchestrate personalized campaigns.

Alejandro Saavedra
Aug 19, 20243 min read


Competitor Positioning: Intelligent automation and workflows
One of the most important factors in strengthening competitive positioning is intelligent automation along with a human touch.

Alejandro Saavedra
Aug 12, 20242 min read


How much does it cost to implement a CRM with AI?
When evaluating the cost of a CRM, the question shouldn't just be "how much does it cost?".

Alejandro Saavedra
Aug 5, 20243 min read


Ep.1: Marketing has always been EXMARKETING
We will explore the ever-changing nature of marketing throughout history, demonstrating that marketing has always been EXMARKETING.

Alejandro Saavedra
May 18, 20247 min read


The importance of deploying omnichannel marketing strategies
The importance of deploying omnichannel marketing strategies has never been more pronounced. Omnichannel marketing transcends traditional...

Alejandro Saavedra
Feb 26, 20242 min read


AI-Ready Humanizing Brand Strategies in the Age of Artificial Intelligence
As artificial intelligence and robotics become further integrated into business operations, generic and commoditized offerings will no...

Alejandro Saavedra
Feb 12, 20243 min read


The invisible force of human-centric technology in business: Revolutionizing practices for sustainable growth
Human-centric technology is not just a fleeting trend in the business landscape; it is the invisible force shaping the future of...

Alejandro Saavedra
Jan 22, 20242 min read


Emobots - Analyzing Paralinguistics for more natural AI interactions
Artificial intelligence has made incredible strides in recent years in understanding human language. Systems like ChatGPT can now hold...

Alejandro Saavedra
Jan 8, 20242 min read


Activation of Innovation: Harnessing market data and customer feedback to unlock business growth
Growing a business is like piecing together a complex puzzle. Each component must perfectly fit together to reveal the full revenue...

Alejandro Saavedra
Jan 2, 20245 min read


The role of CRM in the modern marketing landscape
Customer Relationship Management (CRM) has emerged as a crucial tool for companies aiming to thrive and grow. CRM systems have evolved...

Alejandro Saavedra
Dec 18, 20233 min read


The dawn of a new era in AI: Unveiling Google DeepMind's Gemini
The field of Artificial Intelligence (AI) is witnessing a revolutionary transformation with the advent of Google DeepMind's Gemini model....

Alejandro Saavedra
Dec 11, 20233 min read


Cultivating a Hive of Service Excellence
An office buzzes with the collective energy of its workforce, like a hive of activity. Each employee fulfills their unique role while...

Alejandro Saavedra
Nov 13, 20232 min read


Designing AI chatbots to converse ethically - A path towards a better Human-Bot Interaction
The recent advances in artificial intelligence have led to the development of chatbots that can hold remarkably human-like conversations....

Alejandro Saavedra
Oct 2, 20233 min read


Understanding the diverse EU consumer landscape
Customers seek out brands that offer meaningful, empathetic relationships and interactions. To meet these diverse EU consumer landscape...

Alejandro Saavedra
Sep 11, 20233 min read


How to automate Customer and Employee experience follow up
As the world becomes increasingly digital, companies are seeking ways to improve their customer and employee experiences while...

Alejandro Saavedra
Aug 14, 20233 min read


Revolutionizing Customer and Employee Experience with AI and machine learning
From healthcare to finance, AI and machine learning have revolutionized the way companies operate and have helped businesses to stay...

Alejandro Saavedra
May 1, 20232 min read
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