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Digital Transformation
Optimizing sales, marketing, and customer service processes with CRM tools.


AI personalization for marketing and sales
How personalization is one of the keys to success in marketing and sales in today's digital world.

Alejandro Saavedra
Jun 24, 20242 min read


AI-powered lead scoring
How Artificial Intelligence (AI) is revolutionizing marketing and sales with one of the most powerful tools it offers: lead scoring

Alejandro Saavedra
Jun 24, 20242 min read


Workflows that convert leads into customers
AI-powered marketing automation platforms emerge as an innovative solution that combines artificial intelligence with the power of a CRM.

Alejandro Saavedra
Jun 24, 20242 min read


How AI is making marketing more personalized
How AI-powered marketing automation is solving the challenge of personalization at scale.

Alejandro Saavedra
Jun 24, 20242 min read


Data models to transform marketing
Veremos como la combinación de la IA y los CRM está revolucionando la forma en que las empresas interactúan con sus audiencias.

Alejandro Saavedra
Jun 24, 20243 min read


Recommendations for Multi-Platform Marketing
Exploraremos cómo aprovechar al máximo las múltiples plataformas de marketing para automatizar campañas de manera efectiva

Alejandro Saavedra
Jun 24, 20242 min read


The rise of informed marketing
How one of the keys to marketing success is transformed with data: the ability to understand and anticipate customer needs.

Alejandro Saavedra
Jun 23, 20242 min read


Ideas for hyper-personalized campaigns
How to go beyond basic customer and company data with custom data objects and Artificial Intelligence.

Alejandro Saavedra
Jun 23, 20243 min read


Digital metamorphosis for ecommerce platforms
How integrations can revolutionize the way businesses interact with their customers and maximize their results.

Alejandro Saavedra
Jun 23, 20242 min read


Creating email marketing campaigns
An innovative approach that allows companies to create highly personalized and effective campaigns that connect with their audiences.

Alejandro Saavedra
Jun 23, 20242 min read


Automation as the key to intelligent marketing
How automated workflows can transform the way businesses collect, analyze, and utilize data to drive their marketing.

Alejandro Saavedra
Jun 23, 20242 min read


Integrating platforms for complex projects
We will explore how companies can overcome these obstacles and harness the power of integration to gain a holistic view of marketing.

Alejandro Saavedra
Jun 23, 20243 min read


The strategic art of customer curation: Leveraging data for growth
Revisiting Peter Drucker's pivotal insight, "The customer defines the business's essence, offerings, and success," sheds light on a...

Alejandro Saavedra
Apr 8, 20242 min read


Personalization: The heartbeat of consumer culture
Personalization has emerged as the core driving force, distinguishing brands in a marketplace where consumers are bombarded with endless...

Alejandro Saavedra
Mar 25, 20242 min read


Activating innovation: The AI-Enhanced brainstorming process
Businesses frequently hit the wall of creative stagnation. The challenge is not merely to generate new ideas but to do so systematically,...

Alejandro Saavedra
Mar 18, 20243 min read


Embracing data-informed choices: The new axioms of modern marketing
In an era where data is the new currency, businesses are rapidly transitioning towards data-informed decision-making models. This shift...

Alejandro Saavedra
Mar 4, 20242 min read


The future of marketing: A symphony of automation and AI
The intersection of Artificial Intelligence (AI) and automation in marketing represents a significant paradigm shift. This fusion is not...

Alejandro Saavedra
Feb 5, 20242 min read


Activation of Innovation: Harnessing market data and customer feedback to unlock business growth
Growing a business is like piecing together a complex puzzle. Each component must perfectly fit together to reveal the full revenue...

Alejandro Saavedra
Jan 2, 20245 min read


The role of CRM in the modern marketing landscape
Customer Relationship Management (CRM) has emerged as a crucial tool for companies aiming to thrive and grow. CRM systems have evolved...

Alejandro Saavedra
Dec 18, 20233 min read


Harnessing AI-powered LLM for sales acceleration: A CRM revolution
In the evolving digital business environment, the integration of Artificial Intelligence (AI), especially large language models, into...

Alejandro Saavedra
Nov 27, 20232 min read
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